If you missed HOW DID I GET THE IDEA FOR MIGHTY PETUNIA-PART 1, you can go to the BLOG on www.mightypetunia.com and get caught up.
So, for a quick recap, I decided in December 2013 that I wanted to make an e-commerce site for motivational tanks, tees and sweatshirts. I really started with creating a Mighty Petunia Facebook business page because that seemed like something that I could tackle most easily. Facebook gives you the ability to schedule your posts so I initially started with that. Once I got Twitter and Pinterest going, I added Hootsuite as a way to manage my social media posts so the posts could be done once per week in advance. That way I didn't have to spend time on it every day. Once a week is enough.
I figured out Weebly so that I could get the e-commerce site going. I really started working on that about mid-March and launched the site on May 31. I spent most evenings from 7-10 (after workout haha!!) sitting next to my husband (who was ecstatic because he got to watch ESPN every night and I never said peep) working on the site. Many nights were spent chatting online with the Weebly help desk trying to figure things out. Let's just say I LOVE LIVE CHAT.
Next came photographing of the Mighty Petunia merchandise for the site. One of things that was the most surprising to me was how much is done to make product look good on websites. There is ALOT of pinning, taping, and retouching to make things look perfect. Well, I am not a photographer or even know how to use photophop, so in a weird way, mightypetunia.com photos are a really good representation of what you are going to get. Do I wish I had a little more technical photo and editing knowledge to make things look better? For sure. But do I think what we've done will end up in customers being happier with the product they order? I do. I'll let you know if it works out that way.
If you're going to have a website, you have to use Meta titles and tags so that all the search engines can find your site. I don't know a lot about that but I do know that it's really important. And, after Googling for a morning, I knew I wasn't going to get this right on my own. Since I am doing all this on a shoestring budget, I don't alot of money to go out and hire a group that does this professionally, but, I did find a friend through my husband who is experienced in this area. I explained the situation to him, offered him a ridiculously small amount of money and explained I wanted to get what I could get for that. He was awesome and sent me something that was clear, direct and very easy for me to follow (thanks Ryan!). Was it easy for me to ask someone to do something like that for me when I know very well that his expertise is worth far more? No, it was not. But, when I can afford more will he be the first person I go to? Yes he is. And will I recommend him to anyone who asks me? Yes I will. Karma's like that. It will all come full circle back to him in a good way.
I've said this for a couple months now....I know that when I launch the site it will be the excitement of the launch and then....CRICKETS. And guess what? It is! Unless you have really deep pockets, it happens to everyone. No one knows your site is out there until you can afford to tell them where it is. And, it is, in an odd way, a good thing you have this little break. You need a moment to catch your breath. It's kind of like working out. You can't work out every day. Your muscles need recovery time just as much as the workout. So rest is valuable. Same thing here. Your mind needs a break. Even if it's a weekend to reconnect with all the people you have been ignoring for the past few months. You need a little time to recharge. For me, it's been about a week. I launched May 31 and today, June 8, I'm ready to go again. So, I've written 2 blogs and am going to tackle finishing the Amazon.com setup page for adding inventory to the Amazon site. The setup sheet is a beast and not easy, but I will figure it out. I have friends I can ask and there's always my best friends, Google and YouTube
Also this week, I am meeting with great women who have awesome energy and ideas for Mighty Petunia. We're going to brainstorm to see where to take this next. My goal is to build a business that is a combination of the business models of Homage, Thirty-One Gifts and Lululemon. There. I said it out loud. I made the leap, took the plunge. Just like I did in December 2013 when I said I would launch an e-commerce site by June 1, 2014. I made that goal. Wish me luck on the next one. It's a little heftier!
If you have any questions or if you are thinking of launching an e-commerce business and have questions, feel free to contact me with the CONTACT US form on mightypetunia.com and I will get back to you. I'll let you know what I know. And if i don't know the answer, we can always Google it!